Continuity in Mass Culture of 1950 1980
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Culture of the 1950's
Mass Media 1. What is mass media? A means of communication that reach large audiences 2. By 1960, how many American homes had television sets? In 1960, almost 90 percent -45 million- of American homes had television sets.
Stereotypes and Gunslingers What were some criticisms of television in the 1950 s? • Critics objected to its effects on children and its stereotypical portrayal of women and minorities. 2. What did television in the 1950 s portray and what did it leave out? • Television portrayed an idealized white America. For the most part, it left out references to poverty, diversity, and contemporary conflicts, such as the struggle of the civil rights movement against racial discrimination.
The Beatnik Movement What was the beat movement? It expressed the social and literary non-conformity of artists, poets, and writers. Who were followers of this movement, and how did they live their lives? Followers of the movement were called beats, or beatniks. They lived non-conformist lives. They shunned regular work and sought higher consciousness through Buddhism, music and drugs. What were the goals of the beat? Set the stag e for 60's countercu lture movemen t Not owning a home in the suburbs, not wearing a gray flannel, not watching TV- the average American turned inside out.
Rock 'n' Roll Describe rock 'n' roll. • It was a popular music form that evolved out of blues, country, jazz gospel and pop. Who was the unofficial "King of Rock 'n' Roll" and how was he viewed by younger audiences? • Elvis Presley, his rebellious style captivated younger generations. Why did many adults condemn rock "n" roll? • They believed that the new music would lead to teenage delinquency and immorality. In a few cities rock 'n' roll concerts were banned.
The Emergence of the Teenagers created their own culture of that annoyed or appalled their parents. Identify three things that they bought or did for entertainment. • Comic books, pimple cream, soft drinks, movies, rock 'n' roll
Emergence of the Teenager Teens as consumers During the 1950's, teenagers spent $20 mill. on lipstick 1956 - ¼ of box office revenue for movies College enrollment more than doubled between 1946 -1960 Comic books, pimple creams, soft drinks, movies, music
The Other America In 1962, nearly one out of every four Americans was living below the poverty level. Who made up this group of people? • Single women with children, elderly people, people of minority groups: African Americans, Latinos, and Native Americans Explain the white flight. • Millions of white middle class Americans left the cities for suburbs and isolated themselves from other races. At the same time, the rural poor migrated to inner cities. How many African Americans moved from the rural South to urban areas between the end of World War II and 1960? • 5 million
The Other America How did the white flight directly impact poor whites and nonwhites? The cities not only lost people and businesses, but also the income taxes they paid. Cities could no longer afford to maintain their property. How did middle class whites (suburban Americans) react to the growing poverty in inner cities? Many suburban Americans were unaware of it or refused to believe that poverty existed. What was the significance of the book Other America: Poverty in the United States written by Michael Harrington? It confirmed the widespread poverty that existed and it also exposed its brutal reality.
�These slang words were part of the beat culture of the 1950 s. �Practice using these slang words in conversations with your peers.
Hand Jive! Many 1950 s teens attended sock hops and performed dances such as the hand jive. Follow the directions provided to learn the hand jive, then we will perform it as a class
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